Raw Material-Independent Designer Brand by Zhongkai Li

Zhongkai Li Shares The Raw Material-Independent Designer Brand Brand Identity

Zhongkai Li, the project leader of the award winning design Raw Material- Independent Designer Brand - Brand Identity by Zhongkai Li says, Raw Material is committed to the research of daily materials and the exploration of the formal language. RM does not endow the form with a clear concept of location; instead, RM has tried to use a new designing method unusual to conventional formats by translating information and building up research methodology. RM challenges the self-perception of the original object, by reinterpreting everyday objects and materials; it breaks the shackle of traditional thinking deep-rooted in people’s minds and changes the property of the materials selected with layout and design..

Raw Material-Independent Designer Brand by Zhongkai Li Images:

VIA: http://competition.adesignaward.com/design.php?ID=35782

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