Reel Tray by David Elia

David Elia Reveals The Reel Tray Serving Tray

David Elia, the project leader of the award winning project Reel Tray by David Elia explains, The Reel Tray was conceived at Design da Gema, a Brazilian creative laboratory where atypical materials come together with designs inspired by the carioca urban life. This tray is made with recycled corrugated cardboard that comes in the form of reels used for packing and shipping. The materials and the construction method gave way to a lightweight, functional product that can be easily handled for a variety of purposes. Clean lines allows the product to conform to any environment..

Reel Tray by David Elia Images:

VIA: http://competition.adesignaward.com/design.php?ID=24081

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